Demographer Kenneth W. Gronbach to Deliver Keynote at 2017 VIBE Conference

“We can predict what populations are going to do based on their age.” – Kenneth W. Gronbach

Tweet it: Let @KenGronbach bring you into his world of counting people at 2017 VIBE Conference www.vibeconference.com/register #Demography

San Diego – The 2017 VIBE Conference welcomes world renowned demographer, bestselling author and president of KGC Direct, LLC. Kenneth W. Gronbach as the keynote speaker for the annual premier beverage conference, taking place Feb. 27 to Mar. 1 at the Sheraton San Diego Hotel & Marina.

Twenty years ago Gronbach made an important discovery in the sales of Japanese motorcycles that led him to switch careers from retail marketing to demography. Since then, Gronbach has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy, advising businesses undergoing major changes.

“The study of demography and the study of demographic is an incredible and accurate tool for forecasting a company’s business,” Gronbach said. “Without it, you can’t know the size of the market that’s headed your way.”

During the keynote session Gronbach will share his insights on how demographics have an impact on the future of society. Using wit, humor and common sense, Gronbach will entertain attendees while making complicated concepts easily understandable. Attendees will walk away from Gronbach’s presentation with useful information they will be able to apply to their businesses immediately.

In addition to the keynote session, the conference will host three general sessions, sixteen workshops, three tastings, two award ceremonies, research from Technomic, Nielsen CGA and Datassential MenuTrends™ and a number of networking opportunities. Beverage professionals interested in attending the 2017 VIBE Conference can register online at www.vibeconference.com/register. Early bird registration will save attendees $300 compared to on-site registration rates.

For information on hotel accommodations including a discounted rate for conference attendees at the Sheraton San Diego Hotel & Marina, please visit www.vibeconference.com/venue.

To view the complete 2017 VIBE Conference agenda, please visit www.vibeconference.com/agenda.

About VIBE Conference

VIBE Conference, a division of Boston, Massachusetts based Nightclub & Bar Media Group, is the premiere event for chain and hotel adult beverage executives and suppliers. The top on-premise conference is held annually and involves high-level content, tastings and networking opportunities. The 2017 conference will be held at the Sheraton San Diego Hotel & Marina Feb. 27 to Mar. 1. In conjunction with VIBE Conference is a bi-weekly newsletter covering the latest industry trends, insights, news and more. (http://www.nightclub.com/content/newsletter-archives-list/18)