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Accolade Wines appoints new EMEA regional manager

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Accolade Wines has appointed a new senior regional manager to lead its global travel retail (GTR) operations in Europe, the Middle East and Africa (EMEA).

Jeff Bond joins Accolade from British American Tobacco, where he worked for eight years, most recently as global customer group manager GTR. Prior to this he spent more than 10 years with Diageo.

Martin MacKinnon, general manager GTR and regional sales director EMEA at Accolade Wines, said: "I'm very excited to have Jeff's experience and talent leading our GTR agenda in EMEA. He has a proven record of success in growing brands and customer management."

Jeff Bond, senior regional manager EMEA, GTR, said: "While we are currently in extremely challenging times, we are not only supporting our valued customers but also planning for the future. We see huge potential in travel retail and believe quality, globally recognised wine brands can play an important role in the resurrection of the sector.

He added: "I am extremely positive that GTR will thrive again and Accolade Wines will be there to support its customers and give consumers fantastic wines to enjoy."

Australia-based Accolade Wines has a wide portfolio of brands including mainstream names such as Hardy's and Echo Falls, and premium products including Grant Burge, St Hallett and Petaluma.

10 May 2021 - Bethany Whymark

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