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Malt Messenger Bulletin – The Online Only 29th Birthday Sale Starts Now! – WHISKY SALE NEWS!!!

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Kensington Wine Market’s Whisky E-Newsletter

MALT MESSENGER BULLETIN –

THE ONLINE ONLY 29TH BIRTHDAY SALE

STARTS NOW!

It’s that time of the year again, Kensington Wine Market is turning 29 years old this coming weekend, and we’re celebrating with our Annual Birthday Sale.

As mentioned in my last Malt Messenger, due to the current Covid-19 environment in Alberta, we have decided to close the store to walk-in traffic for the duration of the sale; Thursday, May 13, through Sunday, May 16.

The long and short of it is this: We didn’t want to postpone the sale as we did last year, but with the government asking everyone to stay home as much as possible, it is not appropriate for us to encourage in-store shopping and lineups at the door.

So after a lot of thought and deliberation our 29th Birthday Sale will be going ahead online, but not in-store!

If you are curious about our reasoning, I’ve attached an updated rationale at the end of this newsletter.

While we encourage everyone who can to order online, we will be accommodating phone and email orders from those of you who struggle with online ordering. We will also be taking cash and debit at the door for those who have ordered ahead, and don’t want to pay by credit card.

Please be patient with your phone, email, and online orders. We will work through all the requests as quickly as we can, and in the order that we receive them.

Patience is also requested from anyone requesting packing. We are expecting high volumes, and we won’t be starting on the packing list until Tuesday!

The sale deals and terms are below.

Before jumping to the sale pricing, we have a new tasting to announce. Scott Adamson and Scott Fraser of Tomatin Distillery will be joining us on Friday, May 28, for a Tomatin Vertical tasting to launch our new Tomatin 2006 KWM Cask. We will be showcasing an awesome range and a pair of special guests.

While we’ll miss seeing our regulars during this weekend’s Birthday Sale, we are hopeful this will be a one-time-only occurrence.

As always, in the event of a price discrepancy, the point of sale at KWM will be taken as correct.

Happy bargain hunting!

Sincerely,

Andrew Ferguson

Kensington Wine Market

IN THIS EDITION

1. New Tomatin Cask Launch Virtual Tasting with Scott2

2. In Case You Missed It: Our New KWM Exclusive Tomatin 2006 Cask

3. Other Up-Coming Virtual Whisky Tastings

4. 29th Birthday Sale Deals & Rules

5. Why We Decided Not to Allow In-store Shopping During Our Birthday Sale (In Case You Were Note Aware)

NEW TOMATIN VIRTUAL CASK LAUNCH TASTING WITH SCOTT2

Tomatin Cask Release with Scott Fraser & Scott Adamson

·     Date: Friday, May 28

·     Time: 5 PM

·     Cost: $35

·     Pick-Up Date: Available Now!

We have just received our 2nd KWM exclusive cask of Tomatin, and to mark the occasion we will be joined for a special Tomatin vertical tasting with not one, but two Scotts… Scott Adamsom (Global Brands Ambassador) and Scott Fraser (Regional Sales Manager) will be joining us live from Scotland for a virtual tasting of 8 Tomatin single malts: 12 Year, 14 Year, 18 Year, Cask Strength, 1984, the KWM 2006 Cask and the Tomatin Contrasts. 8 whiskies, 15ml samples of each, 2 Scotts of Tomatin, and a Scotch Guy or two from KWM. Just $35 to taste arrange of more than $1500 worth of whisky in fine company! 5 PM, Friday, May 28. AVAILABLE FOR PICK-UP NOW!

IN CASE YOU MISSED IT:

OUR NEW KWM EXCLUSIVE TOMATIN CASK

When asked what “must visit distilleries” people should be sure to hit when in the Highlands and Speyside area, I almost always list Tomatin. Aside from the facts they are some of my favourite whisky-folk in Scotland, and also make some excellent whisky, Tomatin is also one of the most interesting distilleries in Scotland. It was at one time the largest malt whisky distillery in the country and its site high in the Cairngorm mountains is enormously outsized for its needs today. It is also unashamed of its rough edges, a proud working distillery, which contrasts nicely with the picturesque and carefully manicured visitor centers of the better-known distilleries.

We have just received our second KWM exclusive single cask of Tomatin. We picked it last August, and due to Covid, Brexit and shipping challenges it has only just arrived. There are just 297 bottles, at a very good price!

Tomatin 2006 KWM Cask 33283 – 57.1% – 14 Year – Recharred American Oak Hogshead – My Tasting Note: “Nose: soft, doughy and toasty; vanilla, white chocolate, almonds, and citrus: lemon, lime and orange rinds; wine gums; decadent and floral with chewy malt. Palate: thick, honeyed, and coating; it is warming with Demerara sugar, vanilla extract, and crisp decadent spices; more juicy malt and loads of citrus; more wine gums and strawberry Twizzlers. Finish: medium in length, soft, coating, and spicy; fading honey, vanilla, citrus, floral tones, and toasted oak. Comment: decadent, juicy, and refreshing, this is a lovely addition to our stable of KWM exclusive whiskies; it is also excellent value!: – $118*

*This new cask will not be on sale!

OTHER UP-COMING

VIRTUAL WHISKY TASTINGS

All of our virtual whisky tastings include a range of 15ml samples, sealed for your protection and labeled according to AGLC regulations. The estimated pick-up date is provided for each tasting. Our preference is for pick-up (either in-store or curbside), but they can be delivered within Calgary-city limits for a $10 fee, or shipped within Alberta (packaging and shipping extra). A zoom code will be emailed for each tasting a day or two prior to the event.

KWM Casks – The First Half of 2021

·     Date: Tuesday, June 8

·     Time: 8 PM

·     Cost: $35

·     Pick-Up Date: TBC (Target May 18)

We’ve received some very cool single casks this year. Normally we’d offer samples for interested parties in-store, but sadly circumstances have not allowed for that this year. What to do? One of our staff suggested we hold a virtual tasting, highlighting our new KWM exclusive casks. So we’ll be pouring our new casks from Benromach, Old Pulteney, Two Brewers, Tomatin, Teeling (if it gets here in time), Kilchoman and our 25 Year Glenfarclas Cask Strength. In all, we will sample 8 KWM exclusive single casks, carefully selected by your friends at KWM! 8 PM Tuesday, June 8.

Independents Day: Feis Isle 2021

·     Date: Tuesday, June 15

·     Time: 8 PM

·     Cost: $45

·     Pick-Up Date: TBC (Target May 25)

We have some very cool Islay whiskies arriving soon, which got us thinking, we’re long overdue for a KWM Feis Isle (Islay Festival) Tasting. It will have to be virtual this year, but the range won’t disappoint, including the Port Askaig 12 Year Autumn Release, Elements of Islay Bn8, Cl13 & LP11 as well as the Peats Beast PX Finish & 27 Year. In all we’ll sample 7 whiskies (15ml samples of each) from the Queen of the Hebrides, none of them ever before featured in a KWM tasting! 8PM Thursday, June 15.

Introducing: The Whisky Trail with Julie Hamilton & Celine Tetu

·     Date: Friday, June 25

·     Time: 5 PM

·     Cost: $45

·     Pick-Up Date: TBC (Taget June 7)

We will be joined by Elixir Distillers Brand Ambassador Julie Hamilton, and International Sales Manager Celine Tetu, as we introduce a new range of independent bottlings with really cool labels, The Whisky Trail. We are starting out with 7 whiskies from the Retro Cars and Video Games labels. Our range will include single cask bottlings of Ben Nevis 1996, Cambus 1990, Glen Elgin 2007, Glenrothes 1989, Invergordon 1987, and a pair of Ardmores’ from 2009 and 1998. Participants in the tasting will not only be the first people in Canada to sample these whiskies, but they will also have the first opportunity to purchase the bottles. Friday, June 25, 5 PM.

*We will be donating $15 per ticket to the Brenda Stafford Center, a local women’s shelter.

29TH BIRTHDAY SALE DEALS & RULES

Now Through Sunday, May 16

Most In-Stock Whisky and Spirits are 10-50% off, excluding most Scotch Malt Whisky Society Whiskies, and a few other mostly newly arrived items. We do have a dozen or so SMWS whiskies on sale too!

Sale Rules

There are always conditions, but we believe ours are fair!

1. In the spirit of the current Covid-19 environment, there will be No In-Store Shopping!

2. Please place your order online, by email, or by phone.

3. In the event of a discrepancy in price, the point of sale at KWM will be taken as correct.

4. Prices quoted do not include GST.

5. Sale pricing will not be applied retroactively or extended on orders placed beyond the end of the sale Sunday, May 16 at 11:59 PM.

6. The sale pricing applies only to in-stock inventory.

7. Sale pricing cannot be combined with other discounts or promotions.

8. Payment info is required at the time of purchase and or order.

BROWSE WHISKY DISCOUNTED 15-50%

WHY WE DECIDED NOT TO ALLOW IN-STORE SHOPPING DURING OUR BIRTHDAY SALE

In case you didn’t see the rationale for the online-only sale in one of our prior newsletters and were wondering why…

As some of you well know, we celebrate our Birthday Sale every year, in mid-May. This is our 29th, which means our 30th Anniversary is also looming…

As with last year, as the date approached, we were faced with a tough decision. Last year we decided to put off the Birthday Sale until June as we were all still feeling our way through the early days of the Covid-19 pandemic, and adjusting precautions almost daily.

Covid-19 numbers are currently at record levels in Alberta and especially Calgary. Even in the best-case scenario, the number of active cases will still be uncomfortably high in the weeks ahead. We want to push ahead with the sale, but don’t think it is responsible for us to encourage in-store shopping and lineups at this time.

In recent weeks, my staff has been confronted by members of the public not wanting to wear masks. These were not people with bonified exemptions, just folks who don’t like the restrictions. I understand as much as anyone how long the last year has been, and the disruption restrictions have had on people’s lives. Patrons of our store need only wear a mask while they are in the shop. My staff and I have to wear masks for our entire workday. We don’t set the rules, but we are expected to encourage customers to respect them. I know people are frustrated and tired, but it is neither fair nor appropriate to take out that frustration on the front line, retail, and service sector employees who are just trying to do their jobs. (we have had two additional incidents in the last few days)

In the spirit of the government’s request for Albertans to stay home as much as possible, and out of an abundance of precaution to protect the health and safety of our staff and customers, we decided not to allow any in-store shopping during our Birthday Sale.

If you come down to the shop over the next few days, you will find the door locked. If you just need some beer or a bottle of wine for the weekend, please order ahead. If you are looking to do a curbside pick-up, you can knock on the door, or call us at 403-283-8000 when you are parked out front.

If you would like to take advantage of the sale deals, we encourage you to order online at kensingtonwinemarket.com, or if online ordering is not your thing, you can call or email in your order.

For the month of May in general, we encourage everyone to strongly consider staying home as much as possible and shopping online or by phone. We also encourage you to take advantage of curbside pick-up and our offer of Free Delivery in Calgary for orders over $100 (flat rate of $10 for orders under).

So please stay home if you can, and don’t forget to support all the other small businesses and restaurants that are struggling right now!

Thank you in advance for your patience, support, and understanding.

Sincerely,

Andrew Ferguson

Owner

Kensington Wine Market

403-283-8000

888-283-9004

(Non-Sale) Store Hours

Sunday: 11am – 6pm

Mon – Wed: 10am – 8pm

Thu – Fri: 10am – 9pm

Sat: 10am – 8pm

*All Prices Quoted here are subject to change and do not include GST. In the case of pricing discrepancies, the price at our point of sale will be taken as correct.

Original author: admin
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