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The Label Makers redesign for Royal Mash vodka


Premium vintage vodka brand Royal Mash is sporting a new look on its bottles following a redesign by The Label Makers.

Launched in 2020, Royal Mash is produced using Jersey potatoes and is distilled in bespoke 200-litre copper pot stills.

The brand's owners, Peter Le Fol du Taillis and Rachel de Caen, tasked The Label Makers with creating a label that spoke to the brand's artisinal character. At the centre of the new label - designed by Kirsty Holton at Manchester-based Sip Studio - is the Le Fol family crest, reproduced in royal blue hot foil and as an enlarged embossed image.

The labels were printed at 1,200dpi using a water-resistant felt-marked FSC-accredited paper for 5cl, 20cl and 70/75cl bottle formats for the UK and export markets.

Rachel de Caen said: "We absolutely love the labels. This is the first time that we have worked with The Label Makers following a glowing recommendation. We adore what Kevin and the team do - they were professional and flexible in their dealings with us, taking time to fully explain the label production process."

The Label Makers' Kevin Lyons said: "We were delighted to work with Rachel to produce the labels for her premium vodka brand. Our highly skilled team has a wealth of experience in the premium drinks market and they used this knowledge to ensure that her expectations were fully met. The finished product looks stunning."

17 May 2021 - Bethany Whymark

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