La Martiniquaise-Bardinet to distribute Eden Mill gins

image

Scottish distillery Eden Mill has signed a new distribution deal with French drinks group La Martiniquaise-Bardinet (LM-B Group).

The partnership will see LM-B Group take on the distribution rights for Eden Mill's gin portfolio to multiple UK grocers from this month.

The St Andrews-based distillery hopes the new deal will increase the presence of its products in supermarkets and other off-trade venues across the UK. The development comes after a recent increase to capacity at Eden Mill's bottling and distribution hub in Glasgow.

Under the new deal LM-B Group will be promoting and distributing Eden Mill's gin, liqueurs and RTDs, including a repositioning of its Love Gin, which will be available for the first time to off-trade in a 70cl format.

Matthew Miller, head of sales for Eden Mill, said: "We are delighted to announce our partnership with La Martiniquaise, a group well known and respected for its unparalleled relationships with UK multiple retailers.

"This marks the beginning of an exciting new chapter for Eden Mill and we’re in an excellent position to fulfil the increased demand this development will bring with our new bottling hub in Glasgow. We anticipate our new production facilities will quadruple our output and greatly increase our potential for developing new and exciting products."

Claire Baigrie, LM-B Group UK sales director, said: "We’re thrilled to be joining forces with Eden Mill and to be taking on the UK distribution of such an admired and successful gin brand.

"Many of the spirits within our own portfolio are already star performers in UK supermarkets, so we relish the prospect of helping Eden Mill build their brand and achieve further growth and success. I believe they have huge potential within the buoyant UK gin category and we’re looking forward to delivering some exciting plans with their team in the months ahead."

20 May 2021 - Bethany Whymark

Five Cocktails That Define Right Now
What Defines the Cocktail Zeitgeist?
 

By accepting you will be accessing a service provided by a third-party external to https://drinkedin.net/