What happens when you try to act like a sommelier? For Wine Spectator's 15th annual Video Contest, Italian winery Caviro, along with Volio Imports, brought together Italian wine professionals and a comedian to show what happens when we attempt to seem like an expert instead of just being ourselves. Following last year's "Wine at Home" theme, this year's contest encouraged entrants to explore their love of wine and how they are enjoying it in creative and heartfelt ways. Out of the many films submitted from all over the world, Caviro's "Sommelier: Don't Try This at Home" proved to be a favorite among WineSpectator.com voters, taking first place.
The video shows the main character, played by Italian comedian Maccio Capatonda, as he tries to judge a glass of wine at a friendly gathering. Instead of just saying what he feels, he chases his version of a sommelier's description, descending into madness.
Caviro, which produces the Tavernello wine label imported by Volio Imports, partnered with Ciaopeople Media Group to target younger drinkers with a short film, shot in two days in summer 2020 and completed that fall. When Caviro brand manager Anna Casodi found out about the video contest while browsing WineSpectator.com, she decided to submit a version for an American audience and spread the message of the story.
"The aim of this video is to talk about wine in an easy way, without prejudice and too many complications," Casodi told Wine Spectator. Joining Capatonda, Italian wine experts Luca Gardini, Andrea Gori and Alessandro Pipero also make brief appearances to help demolish clichés related to wine consumption in a provocative and entertaining way. "You don't need to be a wine critic or expert to enjoy a glass of wine, but you can simply enjoy the moment and promote wine consumption, without being swayed by appearances such as price, trends and labels, or by other people's opinions."
Casodi's Grand Prize includes two full weekend passes to Wine Spectator’s New York Wine Experience next month or in 2022.
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