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CRM Systems: The Best Way to Market to Your Audience

CRM Systems: The Best Way to Market to Your Audience

Editor’s Note: Whitney Johnson’s articles are provided by BookBottles.

Marketing your nightclub, bar, or event is a critical factor in your success. After all, marketing is what drives awareness of your existence and brings customers through your door. But what’s the best way to attract your customers in this ever-evolving marketing landscape?

Answer: Marketing segmentation.

Marketing segmentation is a marketing strategy that divides a broad target market into segments (or subsets) of consumers. The consumers in these segments should have common needs, interests, and priorities that group them together. This then allows you to create messages specific to each segment.

But why is this important?

People don’t like to receive messages that aren’t relevant to them. It makes them feel unimportant, or as if you don’t even know them. Which, to be honest, is likely the case.

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The Craft Beer Attorney Announces Formation of Non-Profit Alliance of Craft Beer Lawyers Nationwide

The Craft Beer Attorney Announces Formation of Non-Profit Alliance of Craft Beer Lawyers Nationwide

This Coalition not only enhances the Craft Beer Attorney’s commitment to serving the local craft beer community, it strengthens the resources available to craft breweries on a national level to ensure that, no matter the location, breweries can find local, knowledgeable, and affordable legal counsel. “Collaboration and innovation are the hallmarks of the craft beer industry, and those traits shouldn’t be just limited to brewers,” stated Brook Bristow, co-director and founder of Bristow Beverage Law. “Through the work of the Coalition, brewers nationwide will now be able to benefit from the expertise and experience of a network of proven legal minds that can help build and grow their businesses.”

By harnessing committed legal professionals from across the country, the Craft Beer Attorney Coalition can align breweries and breweries-in-planning with the focused assistance they need in a unique and ever-evolving industry. Members of the Coalition will be able to leverage resources and match the levels of service offered by larger, but prohibitively expensive, legal firms.  D. Taylor Harper, co-director and attorney at TFHLegal stated “It is important for an attorney to strive to ensure that his or her clients get more in value than they make in payment.  The Coalition is an excellent tool toward that effort.”

The Coalition will debut at the 2016 Craft Brewers Conference in Philadelphia, May 3-6, 2016. Member attorneys at the booth will offer one-on-one consultations for breweries and breweries-in-planning.  Each attorney will provide individualized advice tailored to the needs of small and growing breweries.  Visitors to the Craft Beer Attorney Coalition (Booth #1463) will also have an opportunity to participate in various offerings from the attorneys present. Outside of such community outreach events, breweries can locate the best attorney for their needs through the Coalition’s website which will also offer a calendar of upcoming events and other tools.

Member attorneys will have featured profiles on the Craft Beer Attorney Coalition website, be given access to industry-specific presentations and educational materials for tailoring to each state, a trustworthy referral network, and opportunities to submit and participate in industry trade shows such as the Craft Brewers Conference. Members of CBAC are committed to educational training and pro bono community service for the craft brewing industry ensuring that affordable resources are available countrywide. The Craft Beer Attorney Coalition is committed to aligning dedicated professionals in the craft beer law industry so as to leverage the best service and knowledge available for the efficient and successful operation of craft breweries nationwide – this Coalition integrates those priorities with top-notch legal professionals.

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New report compares beverage alcohol markets

Nielsen CGA, a branch of New York-based Nielsen, released its first fully projected on- premise measure for the U.S. Beverage Alcohol market which takes a side-by-side look at the state of the U.S. Beverage Alcohol market compared with Great Britain, a market in which full measurement has been available for 10 years, the company says. Great Britain is a gateway for United States’ on-premise retailers and drinks businesses into Europe given the similarities between the two regions, according to the market research firm. The insights from this report highlight opportunities both domestically and internationally, it adds.

"This information aims to create a new industry standard by offering brand owners in the U.S. the same comprehensive view of the on-premise marketplace enjoyed by Nielsen CGA's clients in Great Britain," said Jon Collins, president of Nielsen CGA, in a statement. "For beverage alcohol suppliers, distributors and retailers, this enhanced view of the on-premise market will highlight new opportunities, based on projectable data, revealing trends at a category, segment and brand level."

Founded on a methodology refined more than 25 years ago, Nielsen CGA's on-premise data and insight incorporates multiple disparate data feeds, a world-class coding function and a highly sophisticated multi-stage validation process with inputs covering the majority of beer and spirits sold on-premise in the United States, it says.

Nielsen CGA's On Premise Measurement Program not only allows for a comparison to Nielsen's off-premise measurements, but also compares the alcohol beverage markets in the United States and Great Britain. Although the research notes several similarities within the on-premise channel between the two countries, it is the differences that can support the identification of opportunities for both countries, the market research firm says.

The company notes a volume growth in spirits and a decline in beer in both markets. One major contributing factor is the change of the on-premise market itself, as traditionally beer-led venues, such as the U.S. neighborhood bar and British pub, continue to close, the company says. Additionally, the data found a six-fold differential in spirit volumes between the United States and Great Britain, driven by both the larger serving size and more established cocktail culture in the United States, the company says. Within spirits, vodka has the largest volume share in both markets with tequila and rum also performing well, it adds. Other differences in the spirits categories include the fact that the performance of bourbon drives the United States to outperform in whiskey, while gin, is significantly stronger in Great Britain, it says.

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New report compares beverage alcohol markets

Nielsen CGA, a branch of New York-based Nielsen, released its first fully projected on- premise measure for the U.S. Beverage Alcohol market which takes a side-by-side look at the state of the U.S. Beverage Alcohol market compared with Great Britain, a market in which full measurement has been available for 10 years, the company says. Great Britain is a gateway for United States’ on-premise retailers and drinks businesses into Europe given the similarities between the two regions, according to the market research firm. The insights from this report highlight opportunities both domestically and internationally, it adds.

"This information aims to create a new industry standard by offering brand owners in the U.S. the same comprehensive view of the on-premise marketplace enjoyed by Nielsen CGA's clients in Great Britain," said Jon Collins, president of Nielsen CGA, in a statement. "For beverage alcohol suppliers, distributors and retailers, this enhanced view of the on-premise market will highlight new opportunities, based on projectable data, revealing trends at a category, segment and brand level."

Founded on a methodology refined more than 25 years ago, Nielsen CGA's on-premise data and insight incorporates multiple disparate data feeds, a world-class coding function and a highly sophisticated multi-stage validation process with inputs covering the majority of beer and spirits sold on-premise in the United States, it says.

Nielsen CGA's On Premise Measurement Program not only allows for a comparison to Nielsen's off-premise measurements, but also compares the alcohol beverage markets in the United States and Great Britain. Although the research notes several similarities within the on-premise channel between the two countries, it is the differences that can support the identification of opportunities for both countries, the market research firm says.

The company notes a volume growth in spirits and a decline in beer in both markets. One major contributing factor is the change of the on-premise market itself, as traditionally beer-led venues, such as the U.S. neighborhood bar and British pub, continue to close, the company says. Additionally, the data found a six-fold differential in spirit volumes between the United States and Great Britain, driven by both the larger serving size and more established cocktail culture in the United States, the company says. Within spirits, vodka has the largest volume share in both markets with tequila and rum also performing well, it adds. Other differences in the spirits categories include the fact that the performance of bourbon drives the United States to outperform in whiskey, while gin, is significantly stronger in Great Britain, it says.

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5 Reasons To Go VIP At The 2016 Naperville Ale Fest

5 Reasons To Go VIP At The 2016 Naperville Ale Fest

5 Reasons To Go VIP At The 2016 Naperville Ale Fest

We know we’re a bit biased when we say this but, you’re going to want to get VIP tickets to this year’s Naperville Ale Fest. Why? It’s our best year ever. We’ve got special beer, a cushy shaded lounge area, VIP swag bags and more. Read on to see our top five reasons to go VIP at the Naperville Ale Fest besides, you know, the fact that you’re obviously very important and you should have the distinction to match.

*Pro Tip: The VIP tickets tend to go quickly, so act fast!
Tickets>>

 

#1: The Special Beer
We were planning on saving this for last because it’s our favorite reason for going VIP… but we got too excited. Just like every year, our VIP area will include a special tap list of some of the hardest to find beers in the market. We can’t tell you what we’ve got lined up yet, but we promise it’s good. Like, really good. REALLY good.

 

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“Stone 6th Anniversary Porter” Comes Back for an Encore

“Stone 6th Anniversary Porter” Comes Back for an Encore

What unfolds on the new 2016 label is a tribute to the recipe experimentation and an oak chip fermenter mishap that occurred while attempting to amplify Stone Smoked Porter. Stone celebrated its first five anniversaries by increasingly intensifying the hop character of Stone 1st Anniversary IPA (aka Stone IPA). By 2002, we reached a point where additional hops could not realistically be added to the recipe. So instead, to keep up with the same “go big” philosophy, Stone cranked up its year-round mainstay porter not one…but three notches! More malt, more hops and the component of French and American oak were introduced to accentuate the smokiness, chocolate and roast coffee flavors along with adding subtle notes of toffee, dried berries and vanilla. To recap the mishap, oak chips jammed a fermenter valve that, when we attempted to clear the issue, resulted in this dark-as-night wonder shooting out of the fermenter like a fire hose…and sending a lot of beer down the drain. This resulted in significant losses, which made it one of our rarest anniversary releases.

“When it was first introduced in 2002, we released far less of Stone 6th Anniversary Porter than we had planned, making it a very limited release for craft beer enthusiasts,” said Stone President & co-founder Steve Wagner. “This time around, we made plenty more, without any oak chip disasters, and are excited to give our fans a fresh shot at enjoying this beer.”

Adding more to the backstory is the classic 2002 label, which was dubbed a “logophobic nightmare.” At the time, Team Stone was asked to submit words for Stone CEO & co-founder Greg Koch to incorporate into his notoriously verbose back bottle copy. Words like “lurpy” and “Huggy Bear” proved to create such nonsense that, well, this very short-lived anniversary tradition didn’t last a year longer. Consider this label an invitation to identify all the ludicrous offenders.

logophobia
[law-guh–foh-bee-uh, log-uh-]
“1) Refers to the condition of having an abnormal, extreme, and persistent fear of words. 2) Something Greg Koch never experienced prior to 2002, but has periodically since then.”

The Stone 20th Anniversary Encore Series lineup can be found online here. In addition to rebrewing fan-favorite beers this year, Stone is celebrating twenty years of true craft with a historical timeline chronicling the company’s two decades. Fans are encouraged to share their own personal Stone memories throughout the year using #Stone20.

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California Winemaker Denis Malbec, 46, Dies in Car Accident (Wine Spectator)

California Winemaker Denis Malbec, 46, Dies in Car Accident (Wine Spectator)

Born into a winemaking family at Château Latour, the enologist embraced California wine, working in Sonoma and Napa

Denis Malbec walking with his wife May-Britt in one of the vineyards used for Captûre Wines, the label they launched.

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Jackson Family Wines Acquires Oregon's Penner-Ash Wine Cellars (Wine Spectator)

Jackson Family Wines Acquires Oregon's Penner-Ash Wine Cellars (Wine Spectator)

The big California wine company continues its Oregon expansion with Lynn Penner-Ash's top-quality winery

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Good People Brewing Co. to Expand into Knoxville

Good People Brewing Co. to Expand into Knoxville
Screen Shot 2016-01-06 at 10.44.34 AM

Good People Brewing Co. to Expand into Knoxville

BIRMINGHAM, ALABAMA – Good People Brewing Co., the oldest and largest craft brewery in the state of Alabama, announced today that it will soon begin its third expansion into the state of Tennessee, entering the Knoxville market in the last week of April.

The Birmingham-based brewery will put on promotions and samplings in Knoxville throughout the last week in April, culminating in the Brewhibition craft beer festival on Saturday, April 30. Held at Old City Courtyard, the annual event is a celebration of both the end of Prohibition and of local and regional breweries.

“Knoxville, and East Tennessee as a whole, is such a destination for people in the region, whether you’re driving northeast from Birmingham, south from Lexington or northwest from Asheville,” said Michael Sellers, who cofounded Good People in 2008 with partner Jason Malone. “We’re thrilled that our brews are not only going to be a part of those folks’ getaways, but also a key part of this amazing craft beer boom throughout the Southeast.”

Good People first began distributing outside of Alabama in Feb. 2013, when the brewery began selling beers in the Nashville area. The brewery continued to grow its regional footprint earlier this year, expanding into the Florida Panhandle area at the end of February and into Chattanooga, Clarksville and Cookeville in early March.

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Star Sommelier Kevin Vogt Leaving Emeril Lagasse's Restaurants To Open Napa Valley Wine Store (Wine Spectator)

Star Sommelier Kevin Vogt Leaving Emeril Lagasse's Restaurants To Open Napa Valley Wine Store (Wine Spectator)

After 20 years presiding over one of the world's best wine programs, Vogt is ready for new vinous challenges

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Emily’s Cuvee

Emily’s Cuvee

Miner Family Winery introduced a new varietal joining its portfolio of wines. Emily’s Cuvee is a Napa Valley Cabernet Sauvignon that is available nationwide with a 14.5 percent alcohol by volume. The new varietal is packaged in 750-ml glass bottles that retail for $50.

Miner Family Winery, Oakville, Calif.
Telephone: 707/944-9500
Internet: www.minerfamilywinery.com
Distribution: National
 

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Introducing Local Option / Jester King Feral Dampf

Introducing Local Option / Jester King Feral Dampf

For Feral Dampf, we sought to explore the period of brewing history when Dampfbier most certainly must have been a “wild ale”. Centuries ago, there was no pure culture fermentation. All beer was a product of mixed culture fermentation with different kinds of yeast and bacteria. In order to inoculate Feral Dampf with a host of native microorganisms from around our brewery, we allowed the wort to cool overnight exposed to the night air in our coolship. We also inoculated the wort with our mixed culture the next morning once the wort had cooled.

Feral Dampf also pivots upon a set of axes that we’re very familiar with and fond of here at Jester King. Early on in our history, we latched on to what Yvan de Baets of Brasserie de la Senne wrote about saison in Phil Markowski’s Farmhouse Ales. Yvan wrote about saison either being “sour or very bitter”. Based on Yvan’s writings, we constantly strive to balance the acidity or sourness in our beer through time, temperature, and hops. Beers we brew with copious amounts of hops and ferment for mere months tend to present “cleaner” and more bitter, whereas beer we brew with less hops and ferment for extended periods of time tend to become more sour. For Feral Dampf, we inoculated the wort with airborne yeast and bacteria in our coolship, but gave the beer a fairly large dose of hops and fermented it for a relatively short period of time in a stainless steel tank. As a result, the beer presents more toward the bitter side of the pendulum described by Yvan.

Feral Dampf was brewed on January 26th, 2016 with well water, malted barley, oats, and hops, and fermented with native microorganisms from the air around our brewery, as well as our mixed culture of brewers yeast and native yeast and bacteria. It was packaged on March 16th, 2016, and was naturally refermented in bottles, kegs, and casks. At the time of packaging, it had a gravity of 1.003 (0.75 degrees Plato), and was 5.7% alcohol by volume, 42 IBU, and had a pH of 4.5.

We’re excited to announce that Feral Dampf will be released on Zwanze Day, which is April 14th of this month!We’re pleased to be joined for the release by Tony Russomanno and Alexi Front of Local Option, who are traveling from Chicago to be here! It will be available by the glass, as well as to go in 750ml bottles ($12). About 2,400 bottles are available. We’re also excited to have Feral Dampf t-shirts, glassware, prints, and stickers!
On a personal note, it was a real joy to work with Tony and Alexi on this beer. They are two of the nicest, most down to earth, humble brewers we’ve encountered, and they share our philosophy when it comes to simplicity, subtlety, and restraint. They’re a lot of fun too! Good times were had during the making of Feral Dampf shooting guns and listening to doom metal!

Contact Info

Company: Jester King Brewery
Contact: Jeffrey Stuffings
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

We’re very excited to introduce Feral Dampf — our collaboration with Local Option in Chicago, Illinois! Feral Dampf is a play on a beer made by Local Option called Dampf Loc, which is inspired by the centuries-old, Bavarian tradition of Dampfbier. Literally meaning “steam beer”, Dampfbier was known for producing lots of foam or krausen during fermentation, which made it appear as though the beer were boiling or steaming.
Original author: CraftBeer.com

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Bell’s beer will head to the state of Texas in early 2017; search for a distributor has begun

Bell’s beer will head to the state of Texas in early 2017; search for a distributor has begun

Press Release:

(Comstock, MI) – Bell’s Brewery is thrilled to announce that it will begin distributing beer to Texas in early 2017.

“We’re looking forward to making all kinds of new friends and reconnecting with our Michigan and Midwest transplants,” Bell’s Vice President Laura Bell said.

Bell’s entire portfolio, including its year-round and seasonal beers, will head to Texas.

“This process will follow the same timeline we have followed for other new state launches,” Bell said.

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Uinta Brewing Company Unveils New Logo and Packaging Scheme

Uinta Brewing Company Unveils New Logo and Packaging Scheme

Uinta Brewing Company reveals an updated company logo along with an evolved packaging scheme that brings greater brand recognition across their offerings.

Designed by Sincerely Truman of Portland, OR, the refreshed logo further embraces use of a compass, Uinta’s company icon. “The compass symbolizes our adventurous spirit, sense of direction in brewing, and serves as a reminder to get out and get lost every once in awhile,” says Will Hamill, Uinta’s Founder. While the new logo eliminates Uinta’s namesake East to West running mountain range illustration, the E-W running compass needle remains as a nod to the quirky, a-typical range that, like the brewery, runs in its own direction.

The vintage, WPA (Works Progress Administration) influenced illustration-style that has been intrinsic to the Uinta brand will remain, in fact, many of Uinta’s current core illustrations by Emrich Co., were slightly modified to fit the new design layout. “Product evaluation and improvement is an ongoing part of our process at Uinta and that doesn’t stop with the beer inside the bottle,” explains Lindsay Berk, Uinta’s Chief Branding Officer. “With this packaging ‘refresh’, we weren’t looking to re-invent ourselves or throw-out existing brand equity.  And so we didn’t. We titled this project ‘Uintafication’, which to us, meant celebrating our brand by bringing it front and center, across our many offerings. We’re proud of our beer portfolio and the brand we’ve been building for 24 years, ‘Uinta-fying’ was a necessary step.”

With more craft beers on the market than ever before, the redesign helps Uinta’s many products band together. Uinta offers a diverse portfolio of beers influenced by assorted landscapes and experiences– the new packaging brings that to the shelf. Uinta partnered with Anderson Design Group, out of Nashville, TN for it’s illustration update. The firm’s reputation for creating classic, WPA-esque landscape and National Park illustrations enticed Uinta, and proved to integrate nicely into its aesthetic. “The new design approach is influenced by traditional shelf-blocking strategy”, says Berk, “however, we aimed to tell a bigger story through our packaging by incorporating the surroundings and characters that make life’s adventures memorable.”

Uinta’s new company logo will begin to appear as early as this week. By June of this year, the updated packaging scheme is anticipated to hit shelves in all 35 of Uinta’s distribution states.

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Epic Brewing Releases Sour Brainless on Peaches #2

Epic Brewing Releases Sour Brainless on Peaches #2

It pours a hazy straw color with warm aromas of peach skin, apricot, and cellar earthiness. The initial sip is puckering, with sour citrus zest, stone fruit, and hints of strawberry sweetness; finishing with a mild, wet-hay funk that blends well with the woody quality of the oak. “The second release has a cleaner, polished profile from the first blend with a delicate finish that lifts quickly from the palate. I think it really captures the essence of the fruit,” said Kevin Crompton, Epic’s Brewmaster.

 This year’s release is primarily a blend of sour beer from our Lactobacillus and Brettanomyces foeders brewed in October of 2014 and cellared onto peaches last June. During the final blend, 5 casks from our original 2013 blend were added which is just over 20% of the total volume. The final blend is comprised of 80% 15 month casks and 20% 30 month casks. This release is very limited with less than 5000 bottles produced.

This spring Epic purchased 9 foeders from Napa Valley with a total capacity of 620 barrels, significantly increasing its cellar capacity to a total of 12 foeders and 2000 oak casks. All 12 foeders and 700 of the casks are now dedicated to sour beer the balance of the wood is used to age legendary brands like Big Bad Baptist, Elder Brett, Brainless on Peaches and Smoked and Oaked. With this major expansion, several new sour projects have already made their way into the wood and will be releasing in the coming months.

The beer will release at the Denver Taproom on Thursday 4/21. The event is not ticketed and is free to attend. Participants will have the opportunity to sample the beer on draft and purchase 375ml wax dipped bottles. Staff will be offering tours of the cellar and guests can even wax dip their own bottles.

The Salt Lake City brewery will release a limited Hand Bottled run on Saturday, April 23rd of about 150 bottles. Bottles will go on sale at 10:00 am with a limit of ONE per person.

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AleSmith Introduces New Vintage Series & Private Stock Ale

AleSmith Introduces New Vintage Series & Private Stock Ale

San Diego, California (April 14, 2016) — This Friday, April 18 will mark the arrival of AleSmith Brewing Company’s new Vintage Series, an annual quartet of seasonally released beers that are perfectly suited for cellaring. Built around venerable, high-alcohol staples of the San Diego-based brewery as well as brand-new strong ale offerings, the 2016 Vintage Series will kick-off with the release of AleSmith Private Stock Ale, an imperial English-style brew that is suitable for aging for up to 20 years. AleSmith has long been known for its high-gravity, cellar-able ales, and a number of those award-winning standard-bearers have found their way into the Vintage Series.

“We are very proud of our ability to brew strong beers that can be enjoyed fresh for their big flavors, aromas and presence. Though magnificent straight out of our brewery, the beers in our Vintage Series are also built to stand the test of time,” says AleSmith CEO and brewmaster Peter Zien. “Each of them is ideal for laying down under proper temperatures and conditions for many years to come. Over that span, be it one year, one decade or more, they will slowly and steadily change, taking on new flavors and textures, with certain characteristics becoming amplified while others fade into the background. Cellaring is the brewing industry’s next frontier and we want to help our fans to successfully enjoy the metamorphic journey some of our finest beers take when matured for extended periods of time.”

Perhaps the best-suited beer for prolonged aging in the company’s portfolio is AleSmith Private Stock Ale, which can be aged as many as 20 years. Originally created by Zien during his days as a homebrewer, it was first professionally produced in 2005 under the moniker AleSmith Olde Ale, and has remained a favorite among the company’s brew crew and fans ever since. Initially brewed every five years, this ruby-hued English-style strong ale will now be produced once annually so that, like all of the Vintage Series beers, fans can stock up on each year’s vintage and track its progress as it ages. This will also allow beer enthusiasts to enjoy Private Stock Ale in a “vertical tasting” scenario, wherein one samples multiple vintages spanning several consecutive years to taste, smell, compare and contrast each of them while gaining a better understanding and appreciation of how the beer ages over time.

Private Stock Ale will be the 2016 Vintage Series’ spring offering, followed by Decadence Anniversary Ale this summer, AleSmith Wee Heavy in autumn and AleSmith Grand Cru in winter. Released in summer, the style of Decadence Anniversary Ale changes yearly, making each vintage an enduring collectable. Meanwhile, Wee Heavy (a complex, malt-driven Scotch-style ale) and Grand Cru (a multi-layered Belgian dark strong ale) will remain the same fine, accolade-garnering beers they have proven to be over the past decade-plus.

Vintage Series beers will be distributed to states and countries where AleSmith beers are sold. The beers will be packaged in metallic foil-topped 750-milliliter bottles and also offered on-draft at select bars, restaurants and hospitality venues. See below for a list of regions where Private Stock Ale will be sold.

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NH Brewery Tour Weekend

NH Brewery Tour Weekend

Join Purity Spring Resort for a fun-filled weekend of beer! This is a chance to learn about and visit four different Mount Washington Valley breweries while enjoying beautiful New Hampshire scenic roadways such as the Kancamagus Highway and Crawford Notch. You will be accompanied on Saturday’s shuttled tour by two enthusiastic beer advocates.

The first stop will introduce you to One Love Brewery, a tap room and gastropub located at the west end of the Kancamagus Highway.  Their offerings feature traditional and seasonal artisan beers paired with a fresh, local pub menu and served in an open concept, light filled  barn-style venue. One Love is new to the area with a beautiful fresh atmosphere.

We then enjoy tastings and lunch at Woodstock Inn Brewery in Lincoln, NH as you tour their 30-barrel, state-of-the-art solar fed brewery and production facility. Learn how they craft and bottle their delicious award-winning ales—each inspired by the characteristics of the area’s stunning scenery and clear mountain streams. These pioneers have been brewing flagship beers since 1996!

A brewery tour would not be complete without a visit to the Moat Mountain Brewery in North Conway, NH. Known for their fresh ales and lagers, the historic Limmer Barn in Intervale is home to their 20-barrel brew house and New Hampshire’s first craft canning operation. Vicki and Stephen were the first Brew Pub in the valley, offering locals and travelers local craft beer long before the industry exploded in popularity.

Wind down our day at Tuckerman Brewing Company in Conway, NH. It all started with an epic photograph and a love of great beer. In over a decade, Tuckerman Brewing Company has matured into an award winning family of handcrafted beers, each one a proud statement of mountain brewed good taste. Many of their tap room offerings, like Rockpile IPA, can only be found on draft!

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New Belgium Teams up with Old Belgium for 2016 Lips of Faith Offerings

New Belgium Teams up with Old Belgium for 2016 Lips of Faith Offerings

Transatlantique Kriek
This year started with the re-release of Transatlantic Kriek, New Belgium’s longest –running collaboration project since 2003’s version with Frank Boon. Transtalantic Kriek is a tart cherry lambic brewed for the second time with Oude Beersel brewery in Beersel, Belgium. Oude Beersel starts with a true spontaneously fermented cherry kriek and then New Belgium blends that base beer with 25 percent sour Felix from its wood foeders and 25 percent golden lager. The result is a beautifully balanced kriek beer, New Belgium’s first true sour collaboration, with plenty of pucker power, a tart cherry snap and wonderfully dry finish.

Transatlantique Kriek is 8 percent ABV and is available throughout 2016 in 22-oz. bombers and on draft.

Hof ten Dormaal Golden Ale
Hof ten Dormaal debuted this April in 12-oz four-packs, marking a packaging first for Lips of Faith beers, which were formerly found only in bombers and on draft. This beer is a collaboration with the Jannsens family, which runs Hof ten Dormaal in Tildonk, Belgium, pairing Old World ingredients with new world innovation. The Jannsens provided their Belgium yeast strain, giving delicate pear, banana and clove notes to the beer. Spelt, malted sunflower seeds, and wild carrot herbs provide a nutty, bready and grassy wash. Add in Saaz and Mosaic hops and you have spicy, tropical accents and a taste of the Belgian countryside in every sip.

Hof ten Dormaal is 7 percent ABV, 20 IBUs, and is now available in 12-oz four-packs and on draft. To learn more about the collaboration check out Hof ten Doormaal Collaboration, which includes a behind-the-scenes video on making this golden ale.

De Koninck Flowering Citrus Ale
De Koninck Flowering Citrus Ale, a collaboration with Antwerp, Belgium’s historic De Koninck Brewery, will release this summer. This beer will offer a pop of key lime and lemons. The fragrance of hibiscus, rose petals and strawberry-tinged Mistral hops will make it the ideal beer for soaking in summer days.

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Shibumi Knoll Winery Owner Don Ross Dies At 74 (Wine Spectator)

Shibumi Knoll Winery Owner Don Ross Dies At 74 (Wine Spectator)

A NASA engineer turned vintner, Ross found success in Napa Valley with Chardonnay and Cabernet Sauvignon

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Beverage brands prepare for summer with new campaigns, launches

Beverage brands prepare for summer with new campaigns, launches

Festival ready

Jägermeister announced that it has partnered with Live Nation to participate in an integrated Electronic Dance Music program this summer. The brand will appear in a custom-built, festival-driven activation as the official liqueur sponsor of six shows and will offer craft cocktails, DJ performances, an elevated deck and more, it says. Throughout the season, it will unlock exclusive program content and reveal secret on-site experiences to fans through brand- and festival-related social channels. The companies also will produce a 12-segment video series called The Art of the Craft, which they will release coinciding with the various festivals. “Consumers attending these six dance music festivals will be able to experience Jägermeister like never before by discovering its heritage and quality through a fully immersive, multi-sensory environment,” said Marcus Thieme, chief marketing officer at Sidney Frank Importing Co. Inc., in a statement.

 

He shoots…

Sparkling Ice announced a series of 2016 initiatives as part of a continued campaign with brand ambassador and partner NBA star Kevin Durant. The initiatives include a “Shoot to Win” interactive digital game with Durant, which fans are invited to play at in-store point-of-sale displays, on mobile or online for a chance to win exclusive Durant-signed memorabilia, Sparkling Ice gear and more. Contestants will be able to play once a day to win prizes and all players will win a Sparkling Ice coupon as a consolation prize for playing the game.

 

#BLUECARD

Pepsi announced its 2016 Pepsi team, which will unite international talent from top football (known as soccer in the United States) clubs and spark excitement throughout the year with a new, integrated global campaign: the Pepsi Blue Card. The Pepsi team will be featured in a variety of integrated campaign elements, anchored by a global TV commercial, the company says. “The Pepsi Blue Card was created to stop boredom in its tracks and unleash unexpected moments of fun,” said Carla Hassan, senior vice president of global brand management at PepsiCo Global Beverage Group, in a statement. “While the traditional red or yellow card might stop play, the Pepsi Blue Card signals that things are about to get exciting, which is a perfect kick-start to the year for our iconic brand.” The integrated effort includes a free app available for download on Apple and Android devices, as well as digital and social content, and more.

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