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Fine Wine: Five Marketing Methods Your Competition Doesn't Know About

Fine Wine: Five Marketing Methods Your Competition Doesn't Know About

Getting ahead in the wine industry takes more than just a fine bouquet and smooth finish. Effective promotional strategies must be used to garner new clients and transform current customers into regulars. With creative and proven techniques, wineries can get ahead of the game and reach out to their community.

Make it Free

Everyone loves free things. Imprint your winery label on promotional products such as custom hats, logo pens or custom mugs, and give them away to customers. Promotional products are a wonderful form of marketing in that they will remain in circulation for years, making them an extremely effective and cost-efficient form of advertising. Your winery can also use promotional items to make a gift basket. When customers come into the winery, they can receive a raffle ticket with each purchase. This increases the perceived product value of the current purchase. For the winning ticket, it also means that a box full of labeled winery merchandise will be distributed into the world.

Offer a Discount

Between chain restaurants and cheap grocery store wines, the wine market has become a little crowded. To get noticed in today's world, a winery should consider advertising special discounts or discount days. Pick the slowest time of the day and offer 5- or 10-percent off to customers. This helps to smooth out sudden rushes and can encourage clients to stop in when they were not planning to. During week days, a special senior day can ensure that at least one weekday is as busy as the weekend.

Host a Team

Local baseball clubs and soccer teams always need a sponsor. Whoever sponsors their team will be able to have the winery's name printed onto their custom t-shirts. To sponsor a team, the winery must normally pay for their uniform or registration fees. Some local restaurants in Sacramento, CA use promotional products by Halo as well as sponsorships to get their name and logo out into the community and draw attention to their establishment. After a rousing match, the sponsored team can be given discounts to ensure that new customers are brought into the winery.


Wineries are great locations for events. Bring-your-dog days, concerts, wine tastings and classes can all bring in extra money to your winery. Each new customer that visits a class or concert will also become more informed about the different wines available. In the future, they will recall their favorite wines and return to make a purchase.

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France Needs to do More to Protect its Wine Culture

France Needs to do More to Protect its Wine Culture

As the French government is being urged to ban all online promotion of alcohol, attention is being drawn to the wine-making capital and the confused relationship with its leading product.

France already has strict laws governing the sale and advertising of alcohol, last week though , a report suggested that it should be removed from social media sites. The report’s author, Professor Michel Reynaud, believes that social media glamorises alcohol in the eyes of young people.

This be difficult to enforce though, firstly the scale of the operation would be huge, the report wants to go so far as to ban blog mentions. Secondly, it has stirred a strong sense of defiance, angry winemakers have staged protests across the country.

France has become a European leader in forcing its population to get back on the wagon. The Loi Evin law, named after health secretary Claude Evin, was initiated in the early nineties and has since seen alcohol removed from cinema and TV,  as well as place harsh restrictions on bars, restaurants and tobacco companies.

Why is there a need for these server measures though? When the UK introduced 24 hour licencing, the appeared intention was to encourage a continental style café culture. Lighter regulation aimed to promoted responsible drinking, but based on France, surely the opposite is true?

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8 of the World’s Best Alcohol-Related Print Ads

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When it comes to drinking, people have a lot of choices to make – whether to drink at all, which type of alcohol to choose, how many beverages to drink, and much more.  Usually, the decision to drink wins out in the end.  In the past year, 60% of American females over 18-years-old and 70% of American males in the same age range have had at least one drink.  Twenty-nine percent of adult women and 43% of adult men admit to binge drinking.  And 2% of females and 5% of males drink on a daily basis.

There are a wide variety of things that influence a person’s decision to drink.  I wonder how many of those decisions are based on advertisements and marketing strategies.  I’m pretty sure if I came across any of these brands in the store, I might be tempted to make a purchase! 

The Caribbean Alcohol Test

 Perfect to Accompany Rabbit


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