CHIVAS REGAL AND JAVIER BARDEM DISCUSS THE POWER OF SHARED SUCCESS
Today sees luxury whisky brand Chivas Regal launch a rallying cry to recognise the power of shared success through a 360 degree advertising campaign. The latest instalment of the Win the Right Way advertisement campaign features winner of the Best Actor Award at the Cannes Film Festival 2010, Javier Bardem (Skyfall), and is a demonstration of the power and impact of working together to achieve success.
In addition, the campaign delves into the stories of successful social entrepreneurs from across the globe including South Africa, Australia, Uruguay and Mexico, along with finalists from Chivas The Venture. The cast featured in the campaign brings to life the Win the Right Way campaign by exploring the stories behind the people and experiences that have helped them to achieve success.
Javier Bardem says “The most successful people I know take success and failure in the same way; you have to learn from both experiences in order to make yourself a stronger person. By surrounding yourself with people who are honest with you and by helping them in return, you will achieve success together. So, here’s to those that try, for in trying they make the world a better place.”
Richard Black, Global Brand Director, Chivas Regal says “At Chivas Regal we believe in sharing success, supporting local communities, and investing in social business. This is one our founding beliefs and is at the core of everything we do. Our latest campaign allows us to continue to champion our commitment to Win the Right Way together and gives us an opportunity to reinforce this belief in entrepreneurial thinking and generosity around the world.”
Chivas Regal Ultis, the latest product offering that is the essence of Chivas Regal, launches at the same time embodying the brand’s belief in the power of shared success and will feature in the Win The Right Way campaign in select regions.
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