As any nightclub operation knows, booking an artist is one of the more stressful parts of the job. Not only do you have to ensure that you get the kind of artist that people will pay money to see, but you also have to make sure the artist is kept happy throughout the process. You also have to take into account your own financial considerations; after all, the cost of the artist is usually one of the biggest – if not the biggest – costs of the night.
Cut Out the Middleman
If you’re unfamiliar with the booking process, you might be tempted to use a talent buyer, also known as a middle buyer, to help guide you through the steps of getting in touch with an artist’s representation and securing the artist for your venue. Unfortunately, those middle buyers come with a cost, and in most cases, the work they do isn’t necessarily worth the amount of money they’ll charge for doing it (usually 10% of the artist’s fee). From your standpoint, all a middle buyer does is add an additional layer of communication between you and the artist. Sure, they can save you time and hassle in some cases, but it’s not the route to go if you’re looking to save money.
Know How to Negotiate
You should also be willing to negotiate (and know how to effectively negotiate) the artist’s fee. Just because an artist quotes a particular fee doesn’t necessarily mean you should pay it, nor does it mean that they expect to receive it. Being willing to negotiate on their fee can save you a lot of up-front costs. As with any negotiation, though, you have to know when to push and when to ease off.
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