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Just When You Thought Pumpkin Spice Couldn’t Get Any Better: Captain Morgan Jack-O’Blast Has Arrived

Just When You Thought Pumpkin Spice Couldn’t Get Any Better: Captain Morgan Jack-O’Blast Has Arrived

Captain Morgan Launches Limited Edition Pumpkin Spiced Rum

ON A SHIP, SOON TO DOCK (September 29, 2016) – Rum lovers and pumpkin spice fanatics, get your glasses ready! Your obsession with pumpkin is no longer limited to the standard pumpkin beer and pumpkin spiced lattes this season. Captain Morgan is here to fill the void with chilled pumpkin spiced flavored shots. Prepare yourself for an epic fall season with CAPTAIN MORGAN Jack-O’Blast Limited Edition Pumpkin Spiced Rum, the first pumpkin spiced rum offering to ever hit shelves.

Stemming from last year’s celebrated release of CAPTAIN MORGAN Cannon Blast, Captain Morgan is revolutionizing the shots category once again with this new pumpkin spiced rum. Jack-O’Blast represents fall in a shot glass, blending Caribbean rum with some of your favorite seasonal flavors – fresh pumpkin, cinnamon and other autumnal spices – creating an insanely delicious shot.

“As much as we enjoyed tropical cocktails over the summer, it’s time to make room for the bold flavors of fall everyone enjoys,” said Linda Bethea, Vice President of Captain Morgan. “Captain Morgan Jack-O’Blast is a must-have for responsible adult consumers during their favorite seasonal activities, whether it’s at football tailgates, Halloween parties or backyard bonfires with friends.”

While Captain Morgan Jack-O’Blast boasts the identical shape of its predecessor, Captain Morgan Cannon Blast, it features autumn colors of orange and green. To solidify its place as fall’s must-have shot, the bold, round bottle simulates the look of a carved pumpkin when illuminated under a black light. The pumpkin spiced rum (60 proof, 30% ABV) has a suggested retail price of $15.99 for a 750 ml bottle and is currently available nationwide for a limited time this fall.

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Sailor Jerry Spiced Rum releases limited-edition bottle

Sailor Jerry Spiced Rum releases limited-edition bottle

In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says. The 92-proof Caribbean Rum is blended with 100 percent natural spices and flavors and features notes of vanilla, cinnamon and toffee, it adds. Sailor Jerry Spiced Rum is available nationwide for $15.99 for a 750-ml bottle. 

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Aw, Sugar Sugar! 6 Cane Spirit Cocktails for National Rum Day

Aw, Sugar Sugar! 6 Cane Spirit Cocktails for National Rum Day
The Promontory Zombie cocktail recipe - National Rum Day cocktails
Old Salt No. 2 cocktail recipe - National Rum Day cocktails
Cruzan Black Strap Belle cocktail recipe - National Rum Day cocktails
Cruzan Hint of Spice cocktail recipe - National Rum Day cocktails
Bacardi 8 Old Fashioned cocktail recipe - National Rum Day cocktails
East India Negroni cocktail recipe - National Rum Day cocktails
Light, dark, aged or blackstrap - rum it up on August 16 with these flavorful libations.

The Daiquiri. The Mojito. The Mai Tai. These drinks have stood the test of time, and they all have their base in rum. The fermented and distilled juice from sugarcane (or molasses, its by-product) has a way of effortlessly making every cocktail refreshing and memorable. But lest you think rum is only useful for tropical sips or simple quaffers, some of these other concoctions will also make you see it as a serious, shaker-worthy spirit.

Zombie

Recipe courtesy of Dustin Draniewicz, The Promontory, Chicago, IL

Inspired by the original version created in the 1930s by Don the Beachcomber, this version skips one of the rums from the original version, and gets its fruit element from Saigon syrup and papaya sour. “Most of our rum drinks will feature two or more rums - using a younger rum and an aged rum together is a way of building layers of flavor,” says bar manager Dianna Sanders. “We also love to combine rum with warm spices - again, it’s all about layers and depth in the finished product.”

1 oz. light rum 1 oz. dark rum 1 oz. velvet falernum ½ oz. lime juice ½ oz. Saigon syrup 1 oz. papaya sour Lime wheel and fresh mint, for garnish

Combine light rum, dark rum and velvet falernum, and add in lime, Saigon syrup and papaya syrup. Add to blender with 8 to 10 large scale ice cubes, and let blend for 12 to 15 seconds. Pour and serve immediately, garnished with the lime wheel and fresh mint.

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Bayou Rum Celebrates National Rum Day with #MakeRumGreatAgain

Bayou Rum Celebrates National Rum Day with #MakeRumGreatAgain
Lacassine, LA – As National Rum Day approaches next week on Tuesday, August 16, Bayou Rum is celebrating with an end-of-summer social media sweepstakes. The brand’s new campaign, in partnership with Liquor.com, will award one lucky contestant a three-day Bayou Rum experience, featuring a VIP, behind-the-scenes tour of America’s largest, privately owned rum distillery.


To enter the contest, followers on Instagram and Twitter need to pick up an exclusive Bayou Rum National Rum Day coaster at a participating location, snap a rum cocktail photo with the pop-out gator, and tag @BayouRum and ‪#‎MakeRumGreatAgain. The sweepstakes runs through Wednesday, August 31.

The winner will receive:

• Roundtrip airfare for two

• Room accommodations at The Golden Nugget, a 4-star luxury Hotel and Casino in Lake Charles, Louisiana

• Tour of the largest privately distillery in the United States

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Born to Rum: 7 National Rum Day Cocktails

Born to Rum: 7 National Rum Day Cocktails
Bacardi 8 Old Fashioned cocktail recipe - National Rum Day 2016
East India Negroni cocktail recipe - National Rum Day 2016
Rum Mule cocktail recipe - National Rum Day 2016
Gran Reserva Maestro Collins cocktail recipe - National Rum Day 2016
Caribbean Pharaoh cocktail recipe - National Rum Day 2016
Fashion Rio cocktail recipe - National Rum Day 2016
Monkey Jerry cocktail recipe - National Rum Day 2016
Happy National Rum Day!

In one week we celebrate a true icon: Rum. That’s right, National Rum Day will be here in 7 days (August 16), so plan accordingly. White/silver/light, gold/oro/ambre, dark/black, rhum agricole… National Rum Day is perfect for putting all styles of rum, be they unaged and aged, or the products of sugarcane, sugarcane molasses, sugarcane syrup or other sugarcane byproducts (like freshly crushed sugarcane juice in the case of rhum agricole), in the spotlight.

While most of the world’s rum is produced in the Caribbean and Latin America, there are also rum producers in the United States, Canada, South Africa, Australia, New Zealand, Thailand, Japan, Taiwan, and the Philippines. So, if you have an impressive collection of artisanal, rare or otherwise unusual rums, make sure to put them front and center. For example, now would be the perfect time to put together and offer a few different rum flights. Think one for silver, one for gold, and one for dark rums. If you have at least three different rhum agricoles, there’s one more flight.

Celebrate rum with your guests with these 7 fantastic cocktails.

BACARDÍ 8 Old Fashioned

Courtesy of BACARDÍ

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RumChata relaunches limited-edition patriotic packaging

RumChata relaunches limited-edition patriotic packaging

Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says. The limited-edition bottles, which featured red, white and blue coloring of the logo, were available through July 4 and each bottle sold benefited the foundation, it adds. “Each year, support keeps growing for the RumChata Freedom Bottle program,” said Tom Maas, RumChata founder and master blender, in a statement. “I am very appreciative of our distributors, retail partners and consumers that continue to get behind our mission to support the Lone Survivor Foundation, and it’s important work.”

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Bacardi partners with artist Swizz Beatz

Bacardi partners with artist Swizz Beatz

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says.

In a multi-year agreement, Bacardi named the multi-faceted entrepreneur, artist, art collector and Grammy award-winning music producer as its global chief creative for culture for Bacardi with oversight for the entire portfolio of brands, it adds. The goal is to develop partnerships, activations and ideas that further incorporate the Bacardi brands into the worlds of music, art and film, the company says.

“For Bacardi, having Swizz as a partner represents an opportunity to sell more than just bottles and cocktails. It represents a convergence of our brands in lifestyle and cultural experiences,” said Mike Dolan, chief executive officer of Bacardi Ltd., in a statement. “Consumers are identifying with brands that fit their lifestyle in culturally relevant ways, and Swizz is the perfect partner to identify and forge these new consumer connections.”

As part of the business relationship, Beatz also will represent Bacardi and its brands at numerous cultural activations in the United States and emerging markets. Platforms, venues and event details are expected to be announced as finalized.

“Besides having amazing brand recognition, great-tasting products and leadership that pushes boundaries, Bacardi has a deep heritage in music, film, culture and the arts, so they’re a great partner to help bring my vision to life. Also, I wanted to partner with a company that, like Bacardi, has a long history of giving back to the community through its philanthropic activities,” Beatz said in a statement. “As the Bacardi Global Chief Creative for Culture, I will be involved in all aspects of the product — from brand marketing and advertising to innovation and selling platforms — areas to which I will bring a new, fresh perspective.”

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Bacardi Grapefruit, Raspberry

Bacardi Grapefruit, Raspberry

Bacardi U.S.A Inc. unveiled two new flavors in its rum portfolio: Bacardi Grapefruit and Bacardi Raspberry. Bacardi Grapefruit is a white rum infused with pink grapefruit flavors to create a sour, semi-sweet taste, while Bacardi Raspberry is infused with citrus raspberry flavors to create a mixture of sweet and tart, the company says. Both new flavors are available packaged in 50-, 200-, 375- and 750-ml and 1- and 1.75-liter bottles, with a 750-ml bottle retailing for $12.99.

Bacardi U.S.A. Inc., Coral Gables, Fla.
Telephone: 305/573-8511
Internet: www.bacardi.com
Distribution: National
 

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The Baron Samedi Spiced Rum

The Baron Samedi Spiced Rum

Campari America introduced a new addition to its rum portfolio: The Baron Samedi Spiced Rum. Named for the Haitian guardian of all things enchantingly dark and otherworldly, the 90-proof spirit features Caribbean column-still rum mixed with Jamaican pot-still rum, the company says. The Baron Samedi features a variety of spices including vanilla, cocoa, cinnamon, clove and vetiver, a grass native to Haiti that lends a woody, earthy flavor to the rum, it adds. Packaged in a 750-ml bottle that retails for $21.99, the spiced rum will be available in Colorado, Georgia, Indiana, Louisiana, Massachusetts, Michigan, Missouri, South Carolina, Tennessee and Wisconsin.

Campari America, San Francisco
Telephone: 415/315-8000
Internet: www.campariamerica.com
Distribution: Select markets
 

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Cruzan Rum announces new campaign

Cruzan Rum announces new campaign

Cruzan Rum, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced it is unveiling the brand’s new campaign: A Diamond in the Rum. Crafted on the island of St. Croix, the company describes Cruzan Rum as a unique and exceptional spirit — qualities typically reserved to describe diamonds — and it’s these traits that inspired the latest campaign.

An invitation to discover a taste unlike any other, A Diamond in the Rum highlights the authentic spirit of St. Croix and the care that goes into creating the smooth, one-of-a-kind taste that makes the rum exquisite, the company says. The new digital campaign, created by Walton Isaacson, showcases 3rd generation Master Distiller Gary Nelthropp and highlights what makes Cruzan A Diamond in the Rum, it adds.

“My family has been crafting Cruzan Rum on St. Croix for generations,” Nelthropp said in a statement. “From the tropical rain water collected in our wells to the sugar cane molasses, and through each stage of the rum-making process, we believe that when you put the best in, you get the best out. That’s why our team takes great care to create a quality rum [that is] true to the spirit of the island, and I am tremendously proud of the product we produce.”

The campaign will be supported throughout 2016 via social media programming, digital support, public relations efforts and retail extensions.

“Cruzan is a hidden gem in the rum category, so we wanted to create a new campaign that shared our story,” said Brendan Lynch, senior brand director of rum and cordials at Beam Suntory, in a statement. “A Diamond in the Rum brings to life our St. Croix heritage and showcases the care that goes into making our rum. And, since every fan can’t visit our St. Croix distillery for themselves, we wanted to bring the spirit of the island to them.”
 

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Kraken Rum - A Caribbean Treasure

Kraken Rum - A Caribbean Treasure

It’s another weekend and with it comes another rum. This time it was Kraken Black Spiced Rum, a Caribbean 94 proof, 47% abv, black rum that has only been on the market for around four years.

Kraken, which is named after the mythical giant squid sea monster, is distilled from molasses made from locally sourced sugar cane. It is aged for 1 – 2 years and then blended with a mix of 11 spices. It is by far the darkest rum I’ve tried, even held up to the light it is almost completely opaque.

There’s not really much background information to know about the rum. It appeared in 2010 and since then the company behind it has been working hard to make it a commercial success. My feeling is that it will succeed as it’s a very enjoyable drink. It’s smooth and slightly sweet and spiced enough to give it an interesting mix of flavours with hints of vanilla and toffee

I’ve been told that not only does it work as a sipping rum, but it also works extremely well in cocktails as it has a distinctive flavour without being too overpowering. I’m yet to try it in a cocktail, but I’m prepared to believe it.

The only other thing there is to mention about Kraken is the bottle’s design. It is styled in the fashion of a traditional Victorian rum bottle complete with two loop handles at the base of the neck which it can be hung upon. The label has a drawing of a giant squid on it and overall it’s quite a fun thing to display on the shelf.

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Bacardi - Not Just Good with Coke

Bacardi - Not Just Good with Coke

I’ve been absent for the last few days, but still busy exploring the world of rum. Prior to last week the only rum I’d really drank was Bacardi, I used to steal my sisters’ drinks when they ordered it with coke. But what I didn’t realise is that Bacardi actually makes a fairly large range of rums, not all of which are designed to be mixed.

For instance the Bacardi Reserva Limitada was originally designed for the family of Bacardi’s founder, Don Facundo Bacardi. It was kept from public release for a number of generations but was finally released commercially in 2003 to celebrate the opening of the Bacardi distillery’s visitors’ centre. It is made from rums that have been mellowed in lightly charred American white oak casks. Unfortunately you can only taste it at the Casa Bacardi Visitor Center in Catano so I’m unlikely to ever try it. However, it reportedly has a rich, smooth taste with hints of vanilla, oak and dried fruit. If you’re ever in Puerto Rico then stop by and let me know what it’s like.

However, I did try a few of the more common Bacardi rums including the Bacardi Black. It is medium bodied black rum which is made from rums that have been aged in heavily charred oak barrels and then passed through a blend of charcoals. It is fairly sweet but has a nice smoky finish and is very smooth. However, it is probably best drunk in conjunction with fruit juice or coke.

I also tried the Bacardi Oakheart, it is spiced rum that is aged in a range of barrels, passed through charcoal and then finished with a blend of spices.  Some would argue that it is not technically rum as the abv is below 37.5%, but it certainly tastes like one. The drink can certainly stand on its own, and while I didn’t like it as much as the Zacapa I drank last week, it is certainly good value for money.

I also discovered that Bacardi is behind Bombay Sapphire Gin, Grey Goose vodka and Martini & Rossi vermouth amongst other well-known brands. As a result it is no surprise that Bacardi Ltd is the largest privately held, family-owned spirits company in the world.

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Zacapa Rum - Desert in a Glass

Zacapa Rum - Desert in a Glass

I finally got around to beginning my self-education about rum and the first thing I discovered is that there is almost nothing straightforward about it.

Rum is made from sugarcane by-products, such as molasses, or directly from sugarcane juice. However, it is very hard to actually define rum or divide its types into categories. This is because there isn’t a single standard for what constitutes rum. Rather, rum is defined by the by the laws of the individual nations that produce it. For example, in Colombia rum must have a minimum alcohol content of 50% abv and in Chile and Venezuela it is 40% abv. In Mexico rum must be aged a minimum of eight months while in other countries it is two years.

Nonetheless, there are some fairly common terms when it comes to talking about rum. For instance the term ‘Dark Rum’ is normally used to describe those that are dark in colour. They are usually made from caramelised sugar and aged longer in heavily charred barrels. This gives them a particularly strong flavour. Most dark rums are produced in Jamaica, Haiti and Martinique.

In addition to ‘Dark Rum’ other common terms include ‘Flavoured Rums’, ‘Gold Rums’, ‘Light Rums’, ‘Overproof Rums’, ‘Premium Rums’ and ‘Spiced Rums’. The names are pretty self-explanatory and as a result it is usual to find that most rum is labelled as belonging to one of these categories.

So, forearmed with this knowledge I set off to the pub to try my first rum. I’m sticking to one type of rum per visit and decided to start with the best the pub had to offer. In the opinion of the bartender this is Zacapa Rum.

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The best liquors for cocktails

The best liquors for cocktails

Let’s face it, to some people - beer tastes…well…awful. So when you want to get your drink on and you want something tasty, it’s nothing unusual to turn to hard liquor to have a little bit of fun with your friends. If you aren’t the avid drinker, you may find yourself wondering what kind of liquor works best to make mixed drinks. While everyone has their own tastes, there are certainly liquors that simply don’t work, or shouldn’t be mixed with anything at all. We’ve put together a list of some of the top liquors that you can mix with a tasty beverage to make delicious mixed drink for yourself and your friends when you’re out of ideas.

  • Vodka – Vodka is one of the most versatile liquors available for making cocktails. While the taste of the vodka itself is distinct, it mixes with almost anything, and all you really taste of the vodka it the tang that comes along with the alcohol content. The most popular mixers we’ve found for vodka are orange juice, cranberry juice, and Red Bull. Additionally, you can enhance the flavor of your Red Bull mixed drink with flavored vodkas such as orange and grape.
  • Whiskey – When coming up with recipes for a cocktail that use whiskey, make sure to keep your choice of whiskey generic. The higher end whiskey liquors are meant to be had straight or on ice, so stick to something such as Jack Daniels. The best mixer for this one? Grab a 2 liter of Coca-Cola and add to your delight. Pepsi has a much less intense taste which will add to the strength of the whiskey’s flavor, so make sure to grab Coca-Cola for best results.
  • Rum – There are two main flavors of rum that you can focus on when you come up with mixed cocktails that have rum. Coconut rum is ideal with things such as orange juice and cranberry juice (actually, these three ingredients together make a delicious glass of Malibu Baybreeze, which women love). If you’ve got a spiced or regular rum, such as Captain Morgan, you can make rum and cokes for a simple drink, or you can grab a blender, some ice, and margarita mix for a delicious frozen drink for the poolside.

Of course, liquors are just part of the picture in making cocktails. In the next article, we'll talk about the specific non-alcoholic mixers that often are essential ingredients in many popular drink recipes.

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Have a Night Out at Home!

Have a Night Out at Home!
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If you're anything like me, you'll be most in your element when sat in a classy, trendy bar with super-cool bartenders brimming over with knowledge, and a cocktail list enticing you with every ingredient. I love to while away the hours absorbing their knowledge and pinching any tips and ideas that they'll share. However, the problem arises when reality sinks in that my career sadly doesn't support the lavish lifestyle that my heart and tastebuds crave! Like any normal woman, I refuse to fight my cravings; what my body wants, it must definitely need, and so that's when I began starting my Night Out, In soirees!


A night in doesn't have to consist of beer, wines, and the odd spirit and mixer, nor does it need to break the bank! My advice is to pick three drink recipes (I added a little shot to this night in), try to use a base spirit that is already in the house, or one you can use across the three drinks, and then all you need to buy are the extra flavours to mix up a storm! Your guests will be amazed by your efforts, there won't be any wine or beer to make them sluggish and sleepy, and you'll be booking your next Night Out, In before you know it!

Some of you may be lucky enough to live in the US where flavoured spirits are, as readily available as fish and chips are to England. Unfortunately, I live in the UK, and flavours are few and far between in comparison. After seeing some cocktails on DrinkedIn which included Birthday Cake Vodka, I was desperate not to miss out, and so began infusing my own rum and vodka concoctions.

I started out with just a small test sample.......hah! Yeah, right! I created nine different infusions from sweet candy flavours such as Drumsticks and Toasted Marshmallow, to natural fruit infusions including Vanilla and Blueberries. I am still getting through each of these infusions and slowly adding the drink recipes to my blog (https://infusapalooza.blogspot.com), but here's how our first Night Out, In  went......

First of all, we got the party started in style with some shooters! I graduated over 5yrs ago now, so shots of any form have to be tasty enough to hold my attention, but I still want to stand up at the end of it (Oh, how I've matured!).

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Rum Infographic

Rum Infographic

Rum seems to be one of the most popular mixers and due to the sweetness (since it's made from sugarcane or molasses), lends itself to a wide variety of cocktails.

The infographic below provides insight into popular and expensive rum, some classic rum based drinks and of course, a cure for a rum hangover...

Click on the thumbnail to get a full resolution version suitable for printing.

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