BIG PEAT REVEALS “PEATRICHOR” LIMITED EDITION
IN LINE WITH NEW MARKETING CAMPAIGN
Big Peat, the award-winning Islay Malt Scotch Whisky brand from family-owned Douglas Laing & Co, today unveils “his” special bottling for Summer 2021: Big Peat “Peatrichor” Limited Edition.
Bottled at a natural cask strength of 53.8% alcohol, Big Peat’s latest bottling celebrates the Islay rainfall – after all, today’s rain is tomorrow’s Whisky! The word Peatrichor (or petrichor) describes the earthy scent produced with rain falls on dry earth / soil.
Packaged in a premium gift tube, the packaging depicts Big Peat himself in a yellow rain jacket as the heavens open on his island home of Islay. Just over 5,000 bottles of this special commemorative bottling are available globally. In line with the Big Peat philosophy, the new release is proudly offered without colouring or chill-filtration.