DrinkedIn Trends

NEW “NAKED MALT” IDENTITY AND PACKAGING REVEALED

Blended malt credentials boosted by fresh identity & packaging, showcasing ‘Naked’ first-fill sherry casks to appeal to a new generation of whisky drinkers

Ultra-premium spirits company, Edrington, is re-presenting its Naked brand with a new identity. Embracing its independent spirit and honouring the liquid by placing a first-fill sherry cask centre stage on the bottle, the brand will also evolve to Naked Malt to reinforce its quality credentials and reflect the blend of some of Scotland’s finest single malts.

The launch of Naked Malt, formerly Naked Grouse, will see no change to the award-winning liquid. However, the brand is revealing a new, contemporary design and 100% recyclable packaging. The bottle – which remains transparent to showcase the liquid – will now be embossed with a stunning “Naked” first-fill sherry cask, a homage to the unique process and the delicious flavour it embodies. Each bottle will also carry a signature from Naked Malt Master Blender, Diane Stuart, to acknowledge the meticulous blending, care & craftsmanship that goes into every specially selected cask.

Comprised of world-renowned single malts, Naked Malt’s exceptional flavour is enhanced when the unique blend is extra-matured in first-fill (or naked) Oloroso sherry casks for at least six months. As they’ve never held whisky before, this imparts the best flavour and cask character to create a distinctive taste that is rich and fruity yet versatile for any preferred serve. The brand wants to inspire a new generation of whisky drinkers to celebrate the freedom to drink whisky their way, and ultimately Live Naked, free from traditional constraints.

Scottish Whisky Distilleries
Edited By Matt Falcus

A full colour guide to Scotland’s whisky distilleries across all regions, aimed at whisky fans and the many tourists visiting the country each year.

Whisky is a major industry in Scotland which ties in both with the country’s history and present-day attraction. Thanks to its modern-day surge in interest, there are now more whisky drinkers and enthusiasts than ever.

This book celebrates Scotland’s whisky producing heritage and looks at the current distilleries operating across the country, in the Campbeltown, Highland, Islay, Lowland and Speyside regions.

Each distillery covered in the book features information about its history, important milestones and product ranges. Each is also illustrated with professional photographs of their buildings, location and bottles.

Greetings Shelter Point Community

It’s officially Fawning Season in this neck of the woods, and Shelter Point Farm is teeming with new life, which includes our local Black-Tailed Deer population giving rise to a new generation. We’ve also had our first Black Bear sighting of the season at Shelter Point, always another sign of Spring in full bloom.

On the distillery front: You may have seen a post we put out on social media last week, explaining why you may notice a slightly different bottle design for our Shelter Point Whiskies popping up here and there in the near future. For those who missed it, due to an indefinitely delayed shipment of our classic Shelter Point Whisky bottles, we’ve had to make a temporary switch. These new bottles are quite similar in shape and style, but they don’t fit with our trademark glass stoppers. We’ve switched to wood-topped corks for now (the same as you’ll see on our Gin bottles), and we feel like it’s still a good look. Opinions are always appreciated however, and we’ve received a mountain of feedback on both sides. Whether you like the old style, or appreciate the new look, the consensus amongst everyone is that, “It’s the liquid inside that counts” and we couldn’t agree more!

On the tastings and tour side of things here at the Distillery: We are still closed to the public, however we have increased our volume of Virtual Tastings to accommodate the increased demand. Their are currently 2 different options for Virtual Tastings. The first being a whisky exclusive option which will include five 50ml samples of our award winning whiskies and the second being a spirit tasting which will include five 50ml samples of our spirits, Whisky and Liqueur. Both tastings kits will be delivered to your door and ready to sample along with a group of friends & new acquaintances, and are hosted by members of the Shelter Point team, including Distiller Leon Webb, Distillery Manager Jacob Wiebe, Distillery Spirit Guide Brian Ingle and Distillery Spirit Scribe Pat Dunlop. For more information and for booking, please visit https://shelterpoint.ca/distillery-tour-booking/

Cheers and stay tuned to our newsletter for further updates and announcements regarding events, new releases and more fun goings on here at Shelter Point!

For all the latest news and information visit our website at www.shelterpoint.ca