Operators know that a good guest experience extends far beyond the food and beverage offerings. Every element of your venue, from the booking system to the atmosphere and even the tableware, adds up to create the guest experience. And when it comes to creating the perfect atmosphere, few things are more impactful than your music. And we’re not talking playlist – we’re talking the actual sound quality.
We spoke with David Lee of BASSBOSS® to find out why operators need to be focusing on audio as a fundamental building block of your venue, and how a great sound system can significantly boost your bottom line.
Why is it important for venues to have a great sound system?
A sound system can be so much more than just the equipment that plays the music. A phenomenal sound system actually encourages your patrons to stay longer. Powerful, deep bass has been scientifically shown to increase alcohol purchases. In addition to that, the quality of the sound becomes associated with every other part of the venue. People will return over and over again to hear their favorite music sound the best they have ever heard it.
What are the most common sound system mistakes operators make, and how can they avoid them?
One big mistake is having systems that are too loud in the wrong areas and not loud enough in the right areas. Night clubs are social environments, and people need space in which to socialize away from the intensity of the dance floor. Bartenders also need to be able to hear the customers’ orders and to interact with the customers.