Scottish distillery Eden Mill has signed a new distribution deal with French drinks group La Martiniquaise-Bardinet (LM-B Group).
The partnership will see LM-B Group take on the distribution rights for Eden Mill's gin portfolio to multiple UK grocers from this month.
The St Andrews-based distillery hopes the new deal will increase the presence of its products in supermarkets and other off-trade venues across the UK. The development comes after a recent increase to capacity at Eden Mill's bottling and distribution hub in Glasgow.
Under the new deal LM-B Group will be promoting and distributing Eden Mill's gin, liqueurs and RTDs, including a repositioning of its Love Gin, which will be available for the first time to off-trade in a 70cl format.
Matthew Miller, head of sales for Eden Mill, said: "We are delighted to announce our partnership with La Martiniquaise, a group well known and respected for its unparalleled relationships with UK multiple retailers.