THE CRAFT IRISH WHISKEY CO.’S FIRST RELEASE STRIKES GOLD IN THIS YEAR’S GLOBAL AND HIGHLY INFLUENTIAL A’ DESIGN AWARDS
The Craft Irish Whiskey Co. wins the highest scoring Gold award in ‘Packaging Design Category’ for The Devil’s Keep Experience Box
12th May 2021, London The Craft Irish Whiskey Co. achieved Gold in the ‘Packaging Design Category 2020-2021’ of the A’ Design Award for The Devil’s Keep experience box, which was the luxury Irish whiskey’s first release. The A’ Design Award and Competition is the world’s most prestigious and influential design accolade, which acknowledges the best design and most innovative products from international brands and designers.
With over 4,000 entries submitted from the world’s top designers, the competition is judged by over 200 jury members from the International Design Academy, to form The Grand A’ Design Award Jury Panel, including design professionals, press and academics, who award brands across five categories: Platinum, Gold, Silver, Bronze and Iron. The award-winning products and designs will be formally announced at the official A’ Design Award Gala-Night and Exhibition in Italy, which will take place later this year.
The Craft Irish Whiskey Co. was the highest scoring Gold Award, achieving 9.9 within the top 2% of the category, missing out on Platinum to Pepsi Co’s redesigned packaging. It was the only whiskey brand to be awarded ‘Gold’, within the ‘Packaging Design Category’, alongside over 20 innovative brands awarded Gold in the A’ Design Award. It marks The Craft Irish Whiskey Co.’s third win of the year after being awarded ‘Luxury Drinks Secondary Pack’ for the design of The Devil’s Keep experience box at The Luxury Packaging Awards 2020 and Highly Commended for the design of The Devil’s Keep bottle in the ‘Luxury Drinks Primary Pack’ award in February 2021.