Evan Williams Bourbon Announces 2021 American-Made Heroes
American-Made Hero Foundation Fund 2021 grant applications now open
As an American-made and American-owned brand, Evan Williams recognizes true American heroes through their exceptional stories of honor and bravery. This special edition label of Evan Williams Black Bourbon celebrates the heroic stories of military veterans, chosen for their selfless acts of service at home and abroad (bios included below). New for this year, invitations to be featured as an American-Made Hero were extended to veterans whose affiliate organization applied through the American-Made Hero Foundation Fund grant process. The 2021 Evan Williams American-Made Heroes were selected from more than 472 grant applications and are featured on more than 474,000 bottles available nationwide.BARDSTOWN, Ky. – Evan Williams Bourbon today announced the 2021 class of veterans selected as American-Made Heroes. Each veteran’s picture and story of service in their active duty and civilian life will be featured on the side of the special-edition Evan Williams Black Bourbon label. The American-Made Heroes Foundation Fund, now in its second year, will award support through the 2021 Veteran Community Action grants.
The 2021 American Hero edition packaging received the same new look as the Evan Williams Bourbon family, first announced in September 2020. The new signature bottle is complemented by a curved blue label adorned with red and white stripes and stars, and blue capsule featuring “Evan Williams” on the bottle neck. Proudly displayed on the side of each bottle is one of the brand’s key taglines “American Owned, American Made, American Proud” celebrating Evan Williams’ legacy as Kentucky’s first commercial distiller. Each Evan Williams American-Made Hero embodies Evan Williams’ values: hard-working, humbly confident, reliable, and imbued with American spirit, with their stories prominently featured on the side of the label along with their picture, name, and military title.
“We are honored to share the stories of this diverse group of veterans who have upheld the American spirit through extraordinary acts of service,” said Julie Cole, Evan Williams Bourbon Senior Brand Manager. “Through the American-Made Heroes Foundation Fund we are humbled to offer help to organizations that support veterans and lift up these communities.”