In 1979, a Swedish vodka called ABSOLUT appeared in the US - a big moment for a brand whose story goes back over four-hundred years.
ABSOLUT has a long line of visionaries behind it. Starting with its founder L.O. Smith - a man they called "The King of Vodka."
Every drop of ABSOLUT VODKA in the world comes from one source - the small village of Ahus in southern Sweden.
Since going global in 1979, ABSOLUT VODKA has been proven to create exceptional drinks for any occassion.